EOB's Portfolio

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MLB Ballpark App

Product Lead, 2012 - 2018-ish

Turned a static app into an indispensable personal ballgame tool, and a wellspring of data on fan ticketing & attendance behaviors.

Project One
Grew our measurable in-venue user engagement from ~2% to 25% of fans in attendance, using new Apple & Google micro-location platforms.
Project One
Over time we grew our active user base by over 500% by adding loyalty, ticketing, and Web apps localized to each park.